IBM Rational Innovate2010 Day 1, part 2 - Scott Hebner delivers the Software-driven Innovation Agenda

Scott Hebner delivers the Software-driven Innovation Agenda, highlighting how the “invisible thread” of software connects us as our digital world converges with the physical.

Scott invites Eaton’s VP and General Manager Dimitri Kazarinoff and UPS’ Environmental Fleet Manager Robert Hall to join a Client Showcase showing how Rational software is helping Eaton provide a new generation of energy efficient trucks for UPS. Rational software is at the heart of this ‘smart product’ – the world’s first hydraulic hybrid delivery vehicle. This innovative technology has been shown by the EPA to improve fuel efficiency by an amazing 60-70% and reduce CO2 emissions by 40%.

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